Product Manager


Applicable is a leading, global service provider in public, private and hybrid cloud services in Microsoft UC and collaboration via a range of systems integrator and telco sales partners. Effective product management is central to growing our revenue and customer base.

The Product Manager will co-ordinate the identification, specification and delivery of products and services in Applicable.

This will include

Identifying potential products and services - working with the product strategy group – assessing the market requirements and the alignment with Applicable’s value proposition and portfolio.

Defining and agreeing product features, specifications, development costs and pricing.

Managing the product roadmap for introduction, enhancement and withdrawal of products and services.

Preparing products for launch into partner channels

The Product Manager has a key role, interfacing with Management, Architecture and Development functions to, develop and manage the Applicable product portfolio and roadmap.

The Product Manager will own a set of new and existing Core, Enhancing and Enabling Products and Services.

Responsible for

Defining the specifications for product, to meet market requirements from the product strategy group (and including partner channels).

The successful sales of those products in Applicable partner sales channels.

The successful introduction of those products into service in Applicable, including technical and commercial operations.


Main Duties

Managing the Product Roadmap delivery timescales and priorities. Responsible for the sales success of products and services, and their profitability

Manage the Product Roadmap. The features, scope and decision history.

Manage the definition of product requirements and product specification.

Manage the product lifecycle including release, change and retirement.

Responsible for product documentation release management.

Provide appropriate information and education to internal and channel audiences.

Collate internal and channel feedback on specific products and the Product Roadmap.

Ensure products are developed and run in line with product specifications.

Agree and manage product budgets (set by Management Team).



Product Management experience

Understanding of the service provider and cloud market in the enterprise and commercial sector

Market Requirements definition, and product specification

Product roadmap and product lifecycle management

Stakeholder management experience, influencing stakeholders and product engineering to bring together ideas and concepts into practical outcomes.

Experience of working within an IT/Telecoms service provider, and experience of an indirect partner channel model

Knowledge and exposure to a range of relevant technologies:

Microsoft Unified Communications including Skype for Business and Teams and supporting call recording and contact centre solutions; Microsoft Modern Workplace

Experience of service provider requirements in billing, service operations, security, infrastructure and network services.


Qualifications and Skills

Degree level (or equivalent) in a technical or business discipline

Ability to engage with and influence key internal and external stakeholders

Excellent written and spoken English – with a background in producing materials used for marketing collateral for internal and channel partner education

Strong commercial acumen including business case development

Ability to work to deadlines and manage outcomes in virtual teams

Ability to work at a detailed level of technical definition and, at the same time be able to produce effective business level documentation


Awareness of Information Security best practices

Service Management / ITIL